Josie Hofman

B.Sc (Psych), PGDipProfPsych

With over 20 years of experience in psychology and executive leadership, Josie Hofman is a trusted adviser to leaders, teams, and organisations across Australia. Her work integrates mental fitness, leadership, and culture to help people and workplaces succeed. Known for her dynamic presence and strategic insight, Josie’s approach is evidence based, shaped by experience, and guided by a strong belief that when people thrive, organisations do too.

“From the boardroom to the front line, Josie helps individuals and teams build mental fitness - equipping them to lead with mental clarity, show up with intention, and perform under pressure.”

Hi, I’m Josie.

I have always been interested in people - their stories, challenges, and strengths. For over two decades, I’ve had the privilege of walking alongside many inspiring individuals as they discover purpose, recognise their capabilities, and transform their lives.

Here’s what I know:
Anyone can train like a mental athlete.

Our minds are powerful. They can hold us back, or they can move us forward. Just like we train our bodies for physical fitness, our minds can be trained for mental fitness. And with consistency, we can become mental athletes.

Every person has innate strengths and capabilities. My work focuses on unlocking that potential and supporting the best outcomes for individuals, teams, and organisations.

I believe in workplaces where people feel confident to speak up, valued for who they are, and supported to grow. Leadership that truly harnesses people drives high performance and sustainable growth. Build your people, and your business thrives.

This work is an investment. It takes time, effort, and commitment - and it’s always worth it. Because when we back ourselves and our people, we build mental athletes - individuals who are mentally strong, show up with purpose, and thrive through challenge.

You’re here for a reason. Let’s do this.

– Josie